Build a brand that’s loved, both inside and out.
We help leaders and their organizations create
brand alignment for their employees and customers.
Your existing A-team is stellar, and you want to grow it to greatness.
​Stop dealing with misalignment, and instead, champion unity as a team!
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Leaders, you’ve been reading a ton on gaining rapport with your team during these difficult times.
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Right now, we are at the peak of inspiration as people are forced to reflect. Your very teammates are motivated to achieve clarity of what they want and are interested in - especially the most talented individuals.
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I help sculpt your organization's unique voice and ensure that your value statements are reflected in its online presence. With this alignment, your brand’s essence can be authentically captured by your internal employees AND external audience.
Employer branding is about...
If you don't know, now you know.
Attracting high quality candidates
Gone are the days of passive hiring - hoping that people come to you whenever you publish a job posting. A strong employer brand means building an audience that actively wants to work in your organization!
Increasing engagement & productivity
Alignment = walking the talk. Employer branding gives you accountability to treat employees according to what you promise. Aligned employees can serve as your biggest brand advocates!
Reputation management
Be a stand out employer even in the media - consumer decisions are more and more related to your employer brand and how you treat your employees. Does your company encourage giving back to the community?
A constantly evolving project
Your employer brand lives through every single one of your past, present and future employees. Full activation, consistency, and regular revisiting is crucial to an aligned employer brand.
Your Employer Brandsmith
About Faye Wai
I care about people and the quality of our work environments.
Why? Because I’ve been a misaligned employee myself!
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I'm a content marketer who breathes life into the brands of nimble organizations. With a knack for storytelling and a passion for improving the human experience, let me help your brand gain trust from the ground up and communicate your authentic essence to the world.
